Before you know it, you’ve got a client list full of discounted work, a “just this once” that somehow became permanent, and a limited company that looks busy on paper but doesn’t quite add up in your bank account.

If you run a service-based limited company, you’ve probably got at least one “nice client” the one who’s polite, grateful, never complains, and always seems to be having a tough month. They’re easy to like. Easy to keep. And (quietly) easy to under-charge.